mobilizE Your People, Move your Public & Make Your ADVocacy Matter More
find and move the Public that matters Most to earn attention, Build Trust & Create Change
Efficient and impactful public affairs campaigns need to focus on the people who matter most: the people most likely to amplify your message, to advocate for your vision, to act on your mission.
The Whole Hundred takes care of the audience, market, and policy research, the strategic audits & planning, and the media strategy that allow organizations who can’t afford to be wrong get to the right people, the right way to make change.
Our Services
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To move people, you need to know who matters most, and reach them where they are, and adapt to their needs.
As digital behaviours change, no one channel or platform will serve your whole message, or deliver it to your whole audience. Efficiently planning across Social Media, Search, Programmatic display & connected TV, digital out of home, email and push-messaging is harder than ever - and more critical.
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Efficiently build trust, grow loyalty, nurture advocacy & action, or deepen relationships with your audience by communicating when and where it matters most.
Serve your public's needs - to know, to feel, to act - by building the media, messages, and experiences to earn and sustain their attention.
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Ask the right questions, engage the right people, and find the solution for your unique needs-to-know.
Efficient campaigns need good research to set up for success; successful campaigns are set up to help you learn.
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Locate and measure your outcomes, discover missed opportunities, scope optimizations & tell better stories about the impact you're making, backed by the data that matters most.
Our Mission
In medieval English law, ‘a hundred’ referred to the people of a fiefdom - a feudal estate, granted to a Lord. The king would exchange these grants for service in the public interest. It became the lord’s duty ‘to raise the hue and cry’: to keep them informed of threats, and to them mobilize people in defence of public interest. If he failed, his role devolved to the people, collectively. ‘ The whole hundred’ had the final responsibility for public order, it’s own safety, and for good governance.
Today, when elected officials, government agencies, and policy-makers miss the mark, it still falls to us collectively to ‘raise the hue and cry’ and to ensure the public is heard.
There should be no barriers to taking on that work; our mission is to solve the research, strategic planning, and at-scale communications challenges of doing effective advocacy, so that advocates, like you, can focus on the overcoming challenges to the public good.
get in Touch
Feel free to contact us with any questions.